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ABOUT SYTNER TAMWORTH.

An Authorised West Midlands BMW Retailer.

Explore the dealership

Sytner Tamworth BMW

Sytner Sutton Coldfield have relocated to Tamworth with a brand new, industry leading Centre, located only 7 miles away from the old Centre, just off the A5. Please join us for a coffee and a look around our new Centre.

Meet the team

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Richard Hickling

Managing Director
  • Years in the industry 27

Miles Fisher

Corporate Sales Manager
  • Years in the industry 19

Mark Williams

New Car Sales Manager
  • Years in the industry 20

Nick Thompson

Used Car Sales Manager
  • Years in the industry 23

Daniel Bird

Sales Controller
  • Years in the industry 11

Nick Sheldon

Senior Business Manager
  • Years in the industry 16

Martin Fisher

Business Manager
  • Years in the industry 19

Richard Grantham

Business Manager
  • Years in the industry 16

Tim Clark

Business Manager
  • Years in the industry 19

Stephanie Smith

Used Car Sales Controller
  • Years in the industry 6

Mark Smith

Aftersales Manager
  • Years in the industry 22

Carl Rainbird

Service Duty Manager
  • Years in the industry 22

David Hunt

Parts Manager
  • Years in the industry 30

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Over the years me and my partner have had several different makes of cars and we have never been treated so well. We even said we would buy another bmw just based on the service you provide.

Service

All issues resolved swiftly and accurately. Can't really ask for more.

Service

All work evaluated, quoted for accurately and completed on time.

Service

Vehicle was booked in for a health check,but in particular have used Sytner Tamworth before and always found them to be professional when dealing with them.

Service

Nothing to complain about

Service

Excellent facility, easy to park, friendly knowledgeable staff.

Service

For me this represents complete satisfaction with an eye, always, to room for improvement.

Service

Lot of money for what appears to be an oil and filter change. Environment at Tamworth is excellent for customers who wait.

Service

The lady (Nicola i think) was great and very apologetic and arranged to have my car fixed quickly, but did involve disruption to me and my business. Im still watching the brakes fix as i am unconvinced, but lets wait and see.

Service

Poor communication and status of vehicle to allow collection planning

Service

Staff very pleasant.

Service

By now an expected level of overall service again has been achieved

Service

Very friendly and professional

Service

Excellent Service & Communication

Service

First class service - no problems whatsoever

Service

Only went fir MOT advised that a service was due excellent

Service

They investigated the issue and resolved it to my satisfaction

Service

I booked in advance to have my tyres done but when I arrived the tyres weren't there so had to be ordered on the day. This meant waiting for a long time. Although I made it clear that I needed to leave at a certain time, I ended up leaving very late

Service

Overall the experience was good but keeping my car overnight was unexpected and arranging a courtesy car was problematic (mainly as I had no idea I would need my driving licence). All caused by a part not being delivered in time.

Service

Good service from the customer agent Tom, who recognised me from several years ago.

Service

Great communication as always

Service

Easy to do business with, fitted me in with no issues whatsoever. Given a single point of contact (Kevin in Servicing who was awesome), all work done to a high standard.

Service

Car fixed and covered by warranty.

Service

Greeted, looked after, good value. What's not to like?

Service

My after sales contact looked after me very well. I had an excellent loan car for the day. Oh and the coffeee is excellent.

Service

Once again, superb customer service - staff extremely knowledgeable and nothing was too much trouble

Service

Good service, pricing could be more competitive when compared to EMAC service plan recommend pricing.

Service

Excellent

Service

Whenever I visit I get a warm welcome and my problems are sorted.

Service

Customer advisor lacked customer service skills.Uncomfortable experience and not valued as a customer. Seemed to feel that the only thing they are interested in your money. Possibly one of the worst experiences in 30 year. Disappointed!!

Service

Good service

Service

Sorted out the issue why I waited, even though it was a last minute emergency

Service

The video was clear and informative. Gave clear indication of condition and future work

Service

It all went ok

Service

The staff are friendly and polite and keep you informed as to what is going on with your car

Service

MOT only done

Service

Emilia provided a 1st class service and made sure the experience in terms of engagement and timings was

Service

All work completed as requested

Service

Always an easy and relaxed process.

Service

I am very fussy about my car and i know it's always in good hands at Tamworth

Service

Would be completely if it was just the satisfaction of the local dealership. However BMW central have reduced the score by refusing to repair an issue they have acknowledged.

Service

Slick and professional

Service

Clarity of appointment booking, scope and payment.

Service

1st class service every step of the way

Service

Very good

Service

not enough characters on here to give you a full explanation. I will say, all they are interested in is money and selling cars, not interested in solving customers issues.

Service

High quality and well run facility

Service

Great prompt service

Service

Very good service

Service

From start to finish flawless service

Service

Completed

Service

Lovely centre, easy to use. However, they forgot to reset my service light so that when I collected the car, I had to go back into the showroom whilst they took it back to reset.

Service

I found the experience easy, without stress and impressed by the organization. I am also impressed by the preliminary actions being contacted before the event to plan the date. The car is too clever telling you when it needs the next service !!!!

Service

I was disappointed when being the first to arrive at 7.40am, I was the last person after 4 others pulled in afterwards to be seen to.

Service

Kept updated

Service

friendly helpful staff .

Service

Excellent service

Service

A poor experience

Service

Good customer service. Attentive and considerate staff

Service

Friendly, professional, timely and informative. Particularly Debbie Perry who looked after us from start to finish of the process, giving good continuity of service.

Service

Only went in for rear pads - came out with a new X5!

Service

Nicola Bailey managed my visit and was professional and friendly. She spotted an error on the invoice and corrected it immediately.

Service

Very Helpful and the wife was happy

Service

Debbie was great!

Service

Quick professional and helpful staff.

Service

Very professional in all aspects

Service

Good communicating skills from your team

Service

The Service was excellent and the building is state of the Art!

Service

I booked the car in for a specific piece of work which was completed on time and resolved my issue.

Service

Efficient service carried out the next day on from my initial phone call to book my car in.

Service

Great service kept me informed about how much it was going to cost and how long it would be. Thank you Debbie

Service

Cannot fault any part of the service experience

Service

Because you booked me in with just 24 hours notice; amazing!

Service

I THINK YOU OVER CHARGE TO FIT ONE NUMBER PLATE ON LABOUR

Service

Professional

Service

From start to finish the dealer was customer centric, ensuring to focus on my needs to help resolve the issue the vehicle. The dealership is very welcoming, excellently presented and has staff who are polite and willing to assist.

Service

No gripes whatsoever

Service

Communication ahead of my appointment was excellent. Support and communication throughout the time I was being served by Sytner was brilliant. The facilities are the best I have experienced in a car servicing facility.

Service

the service, feedback and responsiveness from chris (sales) and nick (business manager) was excellent

Service

The staff and facilities are 5 star

Service

Dealt with recall issue and good communications

Service

Following an issue with Sytners of Sheffield, I needed to have my car serviced for the first time. Sheffied and Tamworth liaised on the problem and my requirements were met by Tamworth without issue.

Service

Technician could not see a problem so he assumed there was none - he should not be so dismissive a customer's complaint and should have bothered to ask questions. Not impressed with Sytner's service - hope this is not of foretaste of things to come.

Service

Great and friendly service very prompt

Service

I Was informed about the diagnosis of the problem and appropriately cost of the repair which was carried out on the same day. It meant that I wasn't without the car.

Service

Excellent customer service

Service

The way you are meet and greeted taken into the service department show to a table and offered a drink you feel it's being looked after

Service

Great customer service and attendiveness, however wrong part fitted during a warranty repair.

Service

Great personal service and a great product

Service

Always receive courteous professional attention. Excellent customer care and staff in all departments.

Service

Staff kept me well informed and like the video of the car being checked over and the report emailed to me

Service

All good.

Service

Always very helpful and friendly

Service

We were very well looked after and everything clearly explained.Some problems came up on the car inspection but these were dealt with very well

Service

Excellent service and communication from the staff especially Debbie Perry

Service

Fast track service whilst I waited meant I could work with WiFi with a cup of tea! Also matched price of a tyre with my local fitter. Really nice informal immaculate environment.

Service

Very satisfied with all sides of the business I have dealt with although at busy times the wait can be long

Service

Every detail was thought about and handled in a professional manner.

Service

Everything done as I expected, but as I have an outstanding issue I cannot rate the service any higher.

Service

No fuss. Easy experience

Service

Would have been a 5 but the WiFi was a bit poor in the waiting area. Otherwise all great.

Service

My car was MOTd and serviced promptly. It was washed for return to me.

Service

Good communication, listened to my issues and resolved them.

Service

Service was spot on, & the staff were excellent, as always.

Service

Very good. Replaced the air con condenser (under warranty) without any hassle.

Service

Quick and organised..nothing less or more..

Service

Everything was done quickly and efficiently. There seemed to be a lack of reading material for those who chose to wait for the service to be done. When you were at Four Oaks there were newspapers to read.

Service

Everything was very easy and slick and good customer care.

Service

We were met and treated very well by friendly people , video of what you did to the car , and returned to me cleaned inside and out ...very satisfied

Service

Couldn't have asked for more.

Service

I don't feel I can trust the work carried out due to my windscreen washer not working before an MOT and not working after it has passed its MOT

Service

Quick, efficient. Completely satisfied.

Service

Vg

Service

Phoned & told about car service. Lots of other additional items added to service.Also MOT offered at the highest price only when I mentioned that other BMW garages its cheaper price did match but as a regular customer felt less valued.

Service

Not having parts in the first place, having to waste half a day coming back in and general disinterest by staff

Service

Always welcoming, knowledgeable and able to come up with solutions

Service

Completely Satisfied

Service

Service completed quickly, great video sent to me showing me what was required. A lovely service advisor who kept me informed at all times.

Service

I cannot fault Sytner Tamworth. They went above and beyond to help sort the issue with my car and ensure at no point was I without transport.

Service

They put car back together so i could use it for a few hours whilst hire car was organised

Service

All of the staff and organisation at Tamworth were excellent

Service

Excellent service and Tom was really helpful and sorted my issue tether car..

Service

The excellent staff always make you feel important and looked after.

Service

Very efficient and friendly and work carried out well

Service

I was left waiting for an hour to be seen by a receptionist. They had actually started to work on the car before I was seen by anybody There was confusion with another customer and my bill was reduced to compensate. However it should have taken 1hr.

Service

The Dealership experience was very good but the telephone booking process was not good at all.

Service

Fast efficient and highly courteous service.

Service

from start to finish the level of service is excellent if there is any criticism and its only a small point it takes longer to handover the keys than it should when its already booked in. I would simply like to drop the car off and not wait 15 minute

Service

Kept in the know what was going on and given a car whilst car was in for service due to delay on part

Service

Debbie is very good.

Service

As above

Service

Two issues were raised 1) Exhaust blowing and 2) Squeak from wheel. These were advised as not been found but are both still an issue on the car.

Service

Log books wasn't sent out and I got a fine , had to come back twice to sort out paperwork not completed correctly

Service

Poor post service

Service

I have given this answer as I we enjoyed the service you gave us and to top it All you valeted the car .

Service

Vehicle was in for its 'birthday' check, wash and clean. When I got the vehicle back it was very clean apart from at the bottom on the side skirts which the technician had completely missed.

Service

From booking the appointment complete with loan car at short notice, to taking the car into Tamworth, the time given to me by your young lady representative was impressive. Collection of the car was a pleasure. A very good all round experience.

Service

Lola was great, you feel welcomed.

Service

Service department were professional in all aspects

Service

Look was great dealing with what was in her control

Service

Good service in the main, could do with a few more progress updates whilst waiting as the car came off the ramp almost an hour before my advisor spoke to me

Service

Work done verified, work required advised, and quality and cleanliness assured. The price was confirmed prior to work being done, which meant no surprises.

Service

No messing around in and out

Service

Good communication

Service

i got free car clean which was very much needed

Service

Kept me informed throughout the service

Service

No complaints.

Service

there was a complete lack of communication between the people I was talking to on the phone and the technician who came out to see me and Synter Tamworth that resulted in an unnecessary waste of 2 hours of my time

Service

Happy with service I received

Service

Well looked after and work was carried out as requested

Service

BMW Tamworth are excellent, Mr Tom Smedley from the Service Department was excellent throughout the whole process.

Service

Quick, pleasant experience.

Service

Everyone, particularly Sarah, was very helpful and accommodating

Service

The Engineer Mr. Sanchez Fox was exremely helpful, knowledgeable and polite

Service

Service advisor did nothing that I asked of her. There was no video from the health check . Overall bitterly disappointed.

Service

As said in the first part off the question could not fault anything about Tamworth as the saying goes I would give 11 out off 10 that's how happy I was with the overall service attitude and friendly people who work there

Service

Although it took a little longer than anticipated, I was fully kept informed and the reception area very welcoming and comfortable during the waiting time.

Service

First class

Service

As above and thanks to the excellent Debbie Perry for her customer service experience and excellent levels of communication. She was the difference between a poor experience at the dealership and one that turned around with a good outcome.

Service

Everything done on time.

Service

Excellent service from booking all the way through to collecting the car when completed.

Service

Absolutely nothing to fault.

Service

All works done in estimated time frame and car cleaned!

Service

I booked the car through the BMW website and was under the impression that I had booked a time slot for the recall repairs of 90 minutes, starting at around 10.45. However, the repairs didn't start until afternoon and took all day to complete.

Service

The after sales service is excellent

Service

Debbie Perry, from the Service Department looked after everything from start to finish and kept me fully informed throughout the process. She was a pleasure to deal with.

Service

2 faults despite being told all OK

Service

As to date all service and MOT's been well informed on all questions asked and the video sent about the health check etc, great idea.

Service

As I have already contacted managers of bmw Sytner Tamworth and received NO reply I will not be giving further details. Please see my email.

Service

Very friendly, smart and cheerful staff. All work carried out and finished when told it would be.

Service

very well looked after on the day. especially after two previous BMW franchises failed to spot the problem and failed to address it.

Service

Seamlessly

Service

The care provided was exceptional.

Service

Very satisfied

Service

Quick and efficient

Service

The first time I took my car to this dealership I was impressed all round and my car was given back to me gleaming. This time I was less impressed by the how the car looked/lots of dirt still on the wheels despite having 2 new tyres fitted.

Service

Good friendly service by all.

Service

Done while I waited oil Service and washed and valeted and back on the road within 90 minutes

Service

As previous answer. The only thing that prevented it from being a maximum score was that there was a slight delay when I arrived to collect my car. That said, I think the reason was that the Body Shop manager wanted to explain certain things.

Service

Excellent service from start to finish. Able to drive straight into reception bay and after few minutes of paper work drive away in courtesy car. Received a phone call a few hours later to say it was ready and picked up without problem.

Service

Experts. Knew answers to all questions

Service

Kept up to date on the full progress of the sale

Sales

It was great dealing with the Junior sales Executive Molly Rogers, first class service and has installed complete confidence in the brand

Sales

Couldn't fault the staff at all, all very kind and welcoming.

Sales

Because I was satisfied with the service provided

Sales

On the whole excellent.

Sales

All excellent service via sales executive Joe Cullen. Prior to commitment Joe Cullen organised a days trial in 3 Series car. Support also from finance partner dealing with PCP Plan.

Sales

Product knowledge, generally putting us at ease.

Sales

Martyn Timmis is excellent - been buying from him for a long time

Sales

Great comms and handover from Josh and Chris

Sales

I was impressed with the process. I was offered expert advice and kept fully informed. The dealership was clean, modern and welcoming. All of the staff were friendly respectful and caring. All went to plan and exceeded my expectations.

Sales

Great service.

Sales

When collecting a new car with new fitted options , I feel that more time is needed during handover to fully cover all the features of the vehicle which are sold to you. Still not got Parking Plus to work after paying for the option.

Sales

Because all the people involved in my purchase were very professional.

Sales

Chris Lewis, was very attentive to our enquiries. He showed us various vehicles and advised the best one for my Motability needs. Would recommend Chris and BMW Tamworth every time.

Sales

As above - service from chris and mark was excellent - regular dialogue re progress through the purchase process and the delivery/collection of the car was memorable....

Sales

BRILLIANT SALESMAN WHO EXPLAINED NEW TECHNOLOGY OF VEHICLE

Sales

When you walk in the place the atmosphere is so happy and professional

Sales

I took a while to decide on the car I would buy. Ian took plenty of time to go through options and develop the car that I am delighted to have purchased. The handover was 'special' & informative. The whole experience was enjoyable.

Sales

Tim really searched everywhere for the colour car I wanted. He managed to find the exact car I wanted even with the extra bits on which I really like. I know this was quite difficult due to availability and deadline.

Sales

Ian Haughey who was the salesman who was great and kept me updated whilst my car was getting delivered However 1 week later I found out the paper work was not completed properly I had to go back to the centre to sort it out.. which wasted my time !

Sales

Perfect and enjoyable experience

Sales

No issues with taking delivery of the car, handover was smooth and did not take long

Sales

The car was under a sheet, wife impressed

Sales

Dealership team were great. Joe Nick and Lucy were all very professional.

Sales

All went well and smooth. No hard sell. Sales staff were great.

Sales

Professional seamless process

Sales

On time, everything was done

Sales

Adrian was absolutely brilliant, can't recommend him highly enough.

Sales

Adrian Wood, who looked after me this time and when I bought my previous BMW was excellent and I hope he will be there to look after me again next time.

Sales

Every sorted and taken care of for me.

Sales

Great car great service and a very fast turnaround from coming in to driving off with a car which was very important for me

Sales

I had to remind them about the loyalty discount, the car was not full with petrol as agreed and the front number plate was incorrectly fixed. That said they resolved all three to my satisfaction.

Sales

There was a few complications and also no of the little things like hand over gifts that make you feel your purchase is appreciated not just any other customer

Sales

Brilliant support and great advice, very happy with all aspects of Tamworth bmw

Sales

Joe Cullen went the extra mile to give me the best deal he could & he succeeded. He also kept me informed at all stages of the buying process.

Sales

Purchase and delivery was quite painless. Sales person, Chris Lewis, has been most attentive and pleasant to deal with. Finance persons always a bit more tricky with the typical performance to get a reasonable deal.

Sales

All good

Sales

Nice friendly staff and very nice showroom Great coffee

Sales

I have dealt with Martin Timmins on all of my five purchase.

Sales

Have vehicle that has specification I require plus more due to BMW Tamworth.

Sales

Courteous Staff

Sales

On all occasions I was made welcome and there seemed to be genuine desire to be of service, both Chris and Laura were professional throughout the buying experience.

Sales

New car within a week did not expect that

Sales

the car was delivered as said no problems Joe Cullen sales person was very knowledgeable

Sales

Initial order and collection were excellent. Phone calls unanswered frequently,and disorganisation during the wait for delivery were totally unacceptable

Sales

Very good service.

Sales

All of the above inclusive of well trained staff in a very nice environment.

Sales

Clean sales area and a Josh was great to deal with

Sales

Fast and friendly

Sales

Again this was down to the professional way we were dealt with by Lewis.

Sales

Great service

Sales

Joshua the sales rep who I delay with was really informative and kept me upto date with everything.

Sales

Very smooth from start to finish, great experience all round.

Sales

Overall a smooth experience.

Sales

Car was amazing , staff extremely helpful

Sales

A fully professional experience

Sales

The centre looked the part, but I feel it was no better than any other dealership. I was not informed if my finance application had been approved, despite being promised a call. I also never received the promised call post delivery call.

Sales

Extremely professional and knowledgable sales and financial staff and a very smooth handover

Sales

Salesman went out of his way to accomdate our needs......explained the cars functions well

Sales

What a show room, friendly staff that are always helpful and your own coffee shop !??

Sales

Well looked after.

Sales

Good product knowledge and excellent customer service

Sales

gave every effort to help, polite, very hospitable and gave all assistance on type, model, test drive etc.

Sales

again The sales person treated me like a person as some of the places I went to did not (Mobility customer) so Iam like I said is a credit to your business.

Sales

We simply cannot fault the performance of Ian Haughey, probably the best car sales executive we have ever felt with. The friendly coffee bar on entering the facility was a great way of passing the time waiting for service (a nice touch)

Sales

very comfortable sales process and quick delivery

Sales

Lewis has a really good knowledge about the vehicles and helped us make the right choices. He kept us well informed during the production period and has kept in contact since collecting the car. Sytner Tamworth are modern, well managed and efficient.