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ABOUT SYTNER TAMWORTH.

An Authorised West Midlands BMW Retailer.

Latest News & Events

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WHAT A DIFFERENCE A DAY MAKES.

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BMW Upgrade Scheme.

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BMW Help: Recalls

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BMW i8 Roadster

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Impress with the new BMW Shadow Edition

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New M Sport Limited Edition for BMW 6 Series Coupé and BMW 6 Series Gran Coupé.

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The new BMW 5 Series Touring

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THE NEW BMW i8 PROTONIC COLOURS.

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BMW wins three awards at the 2017 fleet world honours

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Sytner Group take First Place at the Sunday Times Best Big Companies to Work For Awards

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Success for Sytner at the BMW Retailer of the Year Awards.

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Explore the dealership

Sytner Tamworth BMW

Sytner Sutton Coldfield have relocated to Tamworth with a brand new, industry leading Centre, located only 7 miles away from the old Centre, just off the A5. Please join us for a coffee and a look around our new Centre.

Meet the team

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Richard Hickling

Managing Director
  • Years in the company
  • Years in the industry 25

Nick Hattersley

General Sales Manager
  • Years in the company
  • Years in the industry 12

Nick Thompson

Used Car Sales Manager
  • Years in the company
  • Years in the industry 22

Mark Smith

Service Manager
  • Years in the company
  • Years in the industry 21

David Hunt

Parts Manager
  • Years in the company
  • Years in the industry 29

James Underwood

New Car Sales Manager
  • Years in the company
  • Years in the industry 12

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Great service always very friendly and professional so completey satisfied very nice place to go to thanks

Service

Smooth

Service

Because I was impressed with the video of the inspection carried out.but not with the internal valet screen cleaned with a dirty cloth

Service

Friendly helpful staff and pleasant reception area

Service

As above faultless service, I received a text with a link to watch my car in the garage with the mechanic advising on tyres etc...

Service

Excellent and efficient service

Service

Purchased vehicle from them and always polite and accommodating

Service

Very good service and helpful

Service

First ever time a BMW dealership for service so didn't know what to expect. Some conflicting information between online to face to face but once resolved, a very pleasant and satisfying experience.

Service

on arrival you are always greeted with a smile and friendly staff

Service

As above plus I was quoted £400 for changing front brake pads which ended up costing me £120 to buy (from Sytner) and took half an hour to fit

Service

It is disappointing have my to pay £90 for a diagnostic fee and asked to pay £590 for repairs on a car that is just over 4 years old. I’ve had better service from competitors.

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Because there is nothing to complain about

Service

After sat nav update my system stop working correctly. This cost me two days, 190£ and two trips to BMW. Many people have the same issue

Service

The service light hadn’t been switched off but otherwise all ok

Service

Very well looked after by Gurpal.

Service

Everything went well. I was rather taken aback when the initial cost of the brake pad replacement was quoted to me and then equally stunned when the cost reduced very dramatically when I mentioned we were in the process of purchasing another vehicle.

Service

Staff and facilities are excellent

Service

they did the job professionally kept me informed etc

Service

Efficient

Service

Booking a service was easy. Staff very courteous and helpful during visit. Car was ready in good time.

Service

Courtesy car needed a good wash. A little impersonal feeling with a central booking office rather than the team directly - inquired to confirm courtesy car. Debbie was great.

Service

From handing over the keys to collecting my vehicle was pain free and reassuring.

Service

The dealership is beautiful, we were warmly welcomed and treated like VIPs the whole time. Chris was patient, knowledgeable and professional, as well as warm and friendly. Nothing was too much trouble and we came away with exactly what we wanted.

Service

Generally good customer service

Service

Issue rectified in timely manner with continuous updates

Service

Pleasant staff, constant communication, efficient service and car was ready when they said it would be. Washed and ready to go.

Service

Delightful staff and lovely clean and comfortable dealership to wait in

Service

Friendly but very professional approach

Service

As I commented in 1 above, my dissatisfaction is not with the service received from Sytner Tamworth but with the outcome of the visit.An explanation of my dissatisfaction can be seen below in 4 and 3

Service

THINGS NEVER RUN AS SMOOTH AS THEY SHOULD, PROMISES MADE ARE NEVER KEPT

Service

Service reception very personable but setvice took longer than schedued. Difficult to make contact by phone with appropriate team to book required follow up.

Service

The people at Sytner Tamworth are always courteous for whatever reason I drop in. Timing projections for service are realistic and while you wait jobs have always been completed on time to include offer of car valet service.

Service

Completed on time and a complimentary wash

Service

Excellent customer service. Nicola Baily was very professional

Service

I have been visiting BMW dealers since 2004, and of all those previously visited, Sytners Tamworth is far superior. The drive in area is an absolutely brilliant way to start the visit, and the staff are very friendly and helpful.

Service

because i did not pay anything for and they have done their job

Service

Everything explained before the work was completed

Service

Accommodating to your needs and always helpful.

Service

Couldn't fault anything

Service

Easy to book, good communication, no problems at all.

Service

They were very knowledgeable with regards understanding and diagnosing the fault with my BMW; however, I wonder if more could be done to fit-in with the customer’s reliance on their vehicle, to undertake their work, during the working day.

Service

had health check, pads need replacing in July (rear) and front (sept), have been advised that the car will also need new discs. Car will have only covered 30 & 35k miles at this point. brought the car from tamworth 1yr ago at 10k miles. Dissapointed.

Service

Friendly staff and complimentary drinks etc

Service

Customer service and attenativeness were great. Especially Joshua behind the coffee bar... very friendly and helpful.

Service

No issues at allVery happy

Service

Again the lady dealing with my service was very helpful, just not satisfied by the poor and lazy answer about over inflation

Service

Friendly professional service

Service

Danielle always kept me up to date regarding my vehicle. Very goood service.

Service

The staff gave wrong advice and although helpful in the end were not efficient. Communication was very poor, as a customer I felt I should have been having to chase them for details.

Service

the service required was carried out and the car returned in a clean condition.i

Service

As above. Always great service from all members of the team at Tamworth.

Service

Service was absolutely impeccable, from start to finish the team at Synter Tamworth were great. Everything was clearly explained and carried out in a professional manner. Their customer service skills are a credit to them.

Service

The facilities are fantastic and the service I was provided was excellent.

Service

Excellent service at Tamworth BMW both buying the car and repair. You are treated as an individual, well looked after, nothing is too much trouble. All staff very courteous.

Service

Great Service!

Service

Rang the Service Department on a Monday, spoke to Danielle, car booked in for the following day. Health check carried out on braking system, also road test. Disc pads removed and lubricated under warranty, car returned valeted at 5 pm.

Service

Did everything and more. You made me feel special with the personal service given.

Service

Totally satisfied - make it an enjoyable experience

Service

Excellent, personal service from all involved.

Service

Dealt with Bradley, he was great, very efficient and personable

Service

Lady I dealt was very pleasant and kept me informed

Service

All of the above, and knowing that just because my car was 4 years old it wasn't treated any different from a new one.

Service

As above. Everyone was extremely courteous and helpful

Service

Very accommodating

Service

As above, I feel I was lied to, so I would make a purchase.

Service

The service was completed promptly and all staff were helpful and very pleasant

Service

Debby was very professional, kind and helpful.Everything was done on time .

Service

Good cars and good service

Service

Excellent all round, exactly as it should be.

Service

Tamworth keeps to the standards expected from BMW customers

Service

Everything was completed on time and explained.

Service

As above delivered everything promised.

Service

Very informative video sent to show work required.

Service

Debbie Perry was first class

Service

Explained thoroughly what was being done to car and asking if happy to go ahead

Service

Brad Rowlands was excellent and very personable.

Service

Car running very well and it came back clean!!

Service

Happy with service overall

Service

Everyone I dealt with from booking through to collection was personable and pleasant at all times.

Service

Drive into an under cover bay to drop car off and welcomed by a member of staff as I got out of the car. I had a one to one meeting with another member of staff to discuss the repairs required and I waited in comfortable surroundings with coffee.

Service

The verification took about 1 hour and the location of dealership is great since it allowed me to browse nearby shops while I was waiting.

Service

Danielle was great.I particularly liked the video which gave me a clear and simple explanation.

Service

Helpful staff and excellent attention to detail with my vehicle

Service

A good service experience with future work pointed out which is helpful and important.

Service

Great team especially Danielle and Carl

Service

Fantastic service and courtesy car was provided.

Service

Too service and customer care

Service

Tamworth is some 30 miles away from us and we arrived almost 40 minutes late.This did not present a problem and the car was completed almost an hour early from the estimated competion time.

Service

Made very welcome and a very professional environment

Service

The booking, meet and greet welcome centre, the bright and very nice waiting area, the provision of tea and coffee, and the friendly staff that explained everything that was to happen. I also enjoyed the information provided following the activity.

Service

the meet and greeters are efficient, which helps see the correct department with little fuss.

Service

Very pleasant, knowledgable service advisor.

Service

Great experience from arrival all the way through, Nichola Bailey ensures 100% happy with car

Service

Once the price was sorted the experience was very good. The facilities are very comfortable and the guys working on the refreshment area are very good and attentive to their customers.

Service

Very prompt, friendly and efficient service. The service pack is an added bonus.

Service

The answer to this question is covered in Q 1. Quality service and attitude of the staff including the coffee waiting area.

Service

I’ve been going to the Tamworth branch for the last year and have always been happy with the service they are providing

Service

Because I can’t fault any of it!

Service

Greeting and service work was excellent, Danielle Smith dealt with me very efficiently. My only dissatisfaction was when I went to collect the car, although it was ready, the service manager held a staff meeting so I had to wait a further 40 mins.

Service

Satisfactory experience with coffee and opportunity to view other cars and discuss purchase with part-exchange. Rather disappointed with value of part-x - high depreciation. Some more reasonable offers for buying new and 0% terms

Service

Used Sytner since purchasing my vehicle, and they have never failed to deliver on aftercare.

Service

The whole experience from the initial phone call was very good

Service

You did what you needed to very efficiently.

Service

Work was booked and started almost immediately after I arrived. Relaxed atmosphere, and professionalism in abundance.

Service

Brad was polite, patient and professional, and he kept me informed on progress and then also escorted me to me car once all was finished.

Service

You always feel confident that you will be well looked after

Service

I was very impressed to get a video of the checks being carried out on my car.

Service

The work was done as requested and in a timely manner.

Service

No inconvenience - hassle free.

Service

Excellent service & care taken with my vehicle, staff could not be anymore helpful

Service

Everything completed in allotted time

Service

Very smooth process and able to work whilst waiting. Had to ask for a coffee and not offered one.

Service

Service was very good, however I had a brake calliper problem I was told would be £700 to rectify. I had an independent quote for £150.

Service

The only reason for not giving 5 stars is due to the time it took to complete the service, as I was told it would take 90 mins so I waited. It took almost an hour longer than anticipated.

Service

Each time I have visited I had had an excellent experience.

Service

They did a good job.

Service

I was well looked after by Laura McPrake

Service

As always every service or contact with Synter is a fantastic experience. The professionalism of service advisors , receptionists , service engineers and everyone I have had cause to speak to has been an pleasant and surprising experience.

Service

All work carried out is to an A1 standard plus my car was gleaming like new when finished

Service

Debbie was excellent - total confidence in her

Service

Forgot to give me my car back after it was finished

Service

the window is still jamming

Service

I had to change pick up address at late notice. This was no issue for the dealer and car was collected promptly. I had regular updates and the video inspection video is a great idea.

Service

Excellent serviceExcellent customer careFollow up telephone call to ascertain all was well with vehicle

Service

Very happy

Service

All work carried out in a timely and efficient manner

Service

They did every thing i asked and gave me a health report on my car and priced up the couple of issues could not asked for better service.

Service

As above

Service

I live in Southampton, but I am prepared to travel to Sytner Tamworth for my services. The customer service is second to none and i am always made to feel important.

Service

Everything done

Service

Professional and polite staff along with a great facility.

Service

Vehicle should not have been sold as was. I.e. loose rubber trim on boot, faulty headlamp washer, unbalanced wheels, under inflated tyres, stain on centre console

Service

Again so helpful from the guys who drive your car into the service bay,the technicians who you see by video explaining what was at fault with no jargon,this I thought before was a great idea to the guys who cleaned inside and outside,fantastic job!!!

Service

Please refer to my answer in question one.

Service

Courteous and professional service.

Service

Fast efficient and job completed

Service

The service team from start to finish with very informative and completed the job with complete satisfaction

Service

As above. SatNav software upgrade also done which was very helpful.

Service

Car cleaning after service not great. Poor

Service

Helpful and cooperative staff. Complementary car wash.

Service

quality of work very good,

Service

Professional service, and prompt.

Service

From the phone call prior the service , and when arriving totally stress free , staff smart , polite and could not do enough.Well done

Service

Ditto

Service

Good

Service

Fast, efficient and friendly

Service

very good service

Service

I was offered endless amounts of coffee while I waited for my car to be checked over, which is a bonus. I was complimented on the car which was nice.

Service

Microfilter Service carried out and two recalls done. Just seems expensive, £222 for an oil change and look at the car.

Service

When I booked the repair I was told the part would be in stock and the repair completed on the day. I was then promised the car would be ready by 9.00am the next morning but the wrong part arrived. Consequently I was without a car for nearly 2 days

Service

it would have been better but the loan car I had was dirty inside and out

Service

While the car was being serviced I was able to see the car, the service engineer sent a video and the hospitality was second to none

Service

Good customer service. It was just a little difficult to get hold of the sevice advisor for an update. But he always called back.

Service

What is there not to like ? Coffee, warm reception and a 530d courtesy car ! After having this car for 2 days there is no need to test drive a Jaguar for my next car the decision has been made a 530d.

Service

Staff were pleasant, polite and efficient.

Service

There seemed to be confusion at one point as to who my service advisor was, as the original one was at lunch

Service

For a professional and friendly service.

Service

Rectified the problem and good report back

Service

Excellent communication, Work completed to my satisfaction, Service assistant couldn't have been more helpful.

Service

a week after a service i had a brake warning light come on informing that the cars rear brakes needed replacing disappointed that they were not replaced whilst the car was in for the service, i had them replaced by a local garage (lost business)

Service

Excellent experience, booking in took longer than anticipated but the actual servicing, environment etc were first class

Service

Staff were welcoming , courtesy car was same model as my vehicle

Service

Best BMW dealership I have dealt with and Karen Clougher was very helpful.

Service

Despite car not been booked in, it was sorted straight away due to the fault light coming on. This was very much appreciated as I don't live local but happened to be nearby when the problem occurred.

Service

The staff were helpful and polite.

Service

Always feel as if I'm the only customer on site

Service

All went smoothly but took slightly longer than expected

Service

The staff are extremely helpful and polite. Not 5 stars as my car had a dirty footprint on drivers side and the windows were splashed with watery mud? My seats had been altered and so had my steering wheel position which was a bit of a pain!

Service

Daniel at Tamworth Sytner was professional, courteous and did everything she could to resolve the issue that arose.

Service

Keeping you up to date on the specific work.

Service

Drive in Bay to be met by an operative who took the car. I was led into a comfortable waiting area and served coffee. Kept fully informed of progress including a video of the check and was able to work effectively from the cafe area.

Service

Easy to get a quick service appointment. Excellent handover of car to service staff. Comfortable waiting area while car being serviced and kept well informed of progress.

Service

Having had several vehicles through Sytner Sutton/ Tamworth i am satisfied with the continued service and choices.

Service

We were kept informed on a regular basis as to the progress with the manufacturing and delivery of the car. We found the purchase of this car to be relaxed and we were guided through the whole process in a professional manner.

Sales

Excellent customer service

Sales

As above a great visit very pleased with the car.

Sales

Have purchased my last 5 vehicles from Sytner BMW and their new facility at Tamworth is second to none!

Sales

Martin our sales person kept me informed throughout the process from initial enquiry through to handover

Sales

We were treated like VIPs the whole time, never rushed. Chris Lewis was very professional and patient with my poor decision making skills. It was a real pleasure buying our new car.

Sales

Enjoyable process from start to finish, despite the car taking longer to manufacture and despatch, I was kept fully informed throughout

Sales

Lewis Wale, New Cars Sales Executive was very knowledgeable and ensured that the car I got was suitable for my needs. He kept me informed from the initial enquiry until I picked up my new car.

Sales

the choice of cars I was given was based on the stock available however that may have limited my choice however still OK.

Sales

The number plates weren’t ready on arrival

Sales

Very friendly polite and professional service from all staff

Sales

I was treated very well, helped with everything I needed and am very happy with the help I recieved

Sales

Good experience

Sales

Looked after professionally throughput the experience. Everything was explained as we progressed.

Sales

Everything went according to plan the sales team were very helpful especially when I needed to arrange a home delivery because I broke my leg and couldn’t drive on the day I had planned to collect the car.

Sales

Staff were friendly and courteous. I received regular calls during the process.

Sales

I found the experience very satisfactory from start to finish in the purchase of my new car

Sales

James Waterman was helpful and professional. Car was delivered to high standard.

Sales

Excellent from first meeting with Lewis Wale to vehicle handover

Sales

Brilliant! Chris was knowledgable and listened to what I was looking for and in turn, found me a car that was exactly what I was looking for, quickly and efficiently...and for a good price. Delivery was excellent.

Sales

An impressive dealership and excellent customer care

Sales

The friendly, efficient service given by Martyn Timmis and his colleagues, keeping me up to date throughout the buying process, from order to delivery, gave me confidence in choosing the BMW X1. This culminated in a smooth handover on completion.

Sales

Martin is fantastic to deal with our 5 car off him

Sales

Everything explained.

Sales

very friendly, knowledgeable service, without being pushy or salesy.

Sales

Chris was fantastic from start to finish

Sales

Customer service from Chris Lewis and Nick Sheldon was excellent.

Sales

Very precise and professional service

Sales

Everything went so smoothly. James Waterman produces a calm environment which allows the buying experiences to be anxiety free. He was a joy to deal with.

Sales

I have had a lot of high end cars and the service given was excellent all the way to receiving my new car I hope this will follow threw the hole life I have the car time will tell

Sales

The staff were very obliging nothing was too much trouble and James Waterman who we dealt with was very professional, knowledgable and patient. The new showroom is brilliant and the opportunity to look at the cars on display was excellent.

Sales

Completely satisfied. It was a very unique experience and one I would like a to have again in a few years time when I purchase my next car.

Sales

BMW representative JOSH in Tamworth kept us up2date with everything, TVery good service

Sales

Lewis Whale, was a complete professional in the way he contacted us through the build and to the final delivery of the car.

Sales

Love the car; test drive was underwhelming though

Sales

The new car salesman (Josh) was excellent and the used car sales manager who I had previously purchased a car from came to say hello. Appreciate being offered a drink. Staff appreciate your business and ensure you know your custom is valid.

Sales

from the initial greeting through to the car hand-over the staff were pleasant and professional without the smarmy sales attitude encountered elsewhere

Sales

Young sales lady was well trained, professional and not too pushy. Listened well.

Sales

Same reasons as in question 1

Sales

Amy Richards - Sytner BMW Tamworth who was my sales representative met with all of my expectations that I would expect from BMW.Very polite,excellent communication & assisted with all of my requirements.

Sales

I was impressed by the service given by your sales representative Martin Timmis

Sales

My car was already at Tamworth so I had it really quickly. The car was valeted to a very high standard when I collected and my personalised number plates were already on! Thank you for helping with the DVLA paperwork Sarah Jane.

Sales

Excellent service.

Sales

Happy from start to finish. Always kept up to date with the progress of my car

Sales

I am really happy with car and was happy with the help I got from the sales man

Sales

April was very friendly and followed through with showing everything that was required. Everything went smoothly . Will definitely return to swap it in due course.

Sales

More than satisfied, brilliant service. Helpful and quick delivery with the car!

Sales

Vehicle well presented and the salesman Adrian Wood came in on his day off to hand over the car and complete the paperwork. Top marks look after him as he is a great asset to you.

Sales

This is my second purchase with BMW and I am so satisfied with the professionalism especially with BMW expert John Aiten who advised and recommended the best choice of car for me and was true to his word in terms of great satisfaction.

Sales

The staffs are polite and friendly and their knowledge of the car is good.

Sales

Sarah Jane, the sales executive was fantastic throughout the purchasing and delivery of my new vehicle and would highly commend her professionalism. However when I came to collect my car the valet was substandard. Again was promtly resolved.

Sales

The experience was extremely good due to Josh and the team

Sales

Great car. great service.

Sales

Once again Josh and the team made it a pleasure

Sales

Sarah Arrowsmith was a delight to deal with

Sales

Lewis Wale kept me informed filly tvroughout and the new car was delivered on time.

Sales

warm friendly inviting knowledgeable sales team especially josh couldn't have done enough for us phone calls i.e.keeping us well informed of car and time scale

Sales

Sytner Tamworth BMW have been amazing, start to finish. The salesman has kept me informed of all information and provided the best customer service I have ever had.

Sales

My local dealership, Sytner Tamworth consistently displays the highest levels of customer service, from the moment you walk in you feel your presence is appreciated

Sales

Nothing could have been improved

Sales

Courteous staff, nothing was too much trouble